Meet James
Your Marketing Partner at Good Thrives ConsultingHiya, I’m James.
I’ve had the incredible fortune of being the marketing powerhouse behind some amazing vegan and sustainable brands. I led global campaigns that didn’t just hit targets—they blew them out of the water, while earning these firms some serious accolades along the way. After driving success and growth for ethical businesses around the planet, I decided it was time to take things to the next level. Now, with my own agency, I’m on a mission to help more companies – big and small – make a true impact; driving success for both my clients and the planet.
Hiya, I’m James
I’ve had the incredible fortune of being the marketing powerhouse behind some amazing vegan and sustainable brands. I led global campaigns that didn’t just hit targets—they blew them out of the water, while earning these firms some serious accolades along the way. After driving success and growth for ethical businesses around the planet, I decided it was time to take things to the next level. Now, with my own agency, I’m on a mission to help more companies – big and small – make a true impact; driving success for both my clients and the planet.
With nearly a decade of experience in the vegan and sustainable sectors, I’ve had the thrill of driving success in both B2C and B2B markets. As Marketing Director for a U.S. plant-based food startup, I boosted online conversion rates by 500% in just four months. In the B2B space, I headed Marketing & Communications, globally, for Europe’s fastest-growing sustainability consultancy, tripling online conversion rates, doubling website traffic, and securing coverage in 100+ publications, along with numerous prestigious awards. This blend of experience and proven results makes me the perfect partner to elevate your business to new heights.
Let’s make your business thrive!
Now, let’s talk about you.
You’re on a mission to make a difference, and that’s awesome. In 2025, making a positive impact isn’t just a nice thing to do—it’s crucial. The market for sustainable solutions is one that will save or break us, and your brand could be well-positioned to make a true impact and lead the way. With my unique blend of expertise and flexibility, I’m here to ensure your brand gets the success it deserves. Ready to take your vision to the next level? Let’s make some magic happen!
EXPERTISE
STRATEGIC MARKETING
After nearly a decade in the industry, I’ve mastered the science of strategic marketing to drive outstanding growth and brand recognition. My approach is multifaceted, combining the full scope of tools, from digital and social marketing, to email marketing and PR – as a function of your needs. Let’s craft innovative campaigns that will elevate your brand and ensure you stand out in an increasingly competitive market!
CONTENT & BRANDING
My expertise in content creation and branding was honed while developing strategies for pioneering firms; this includes Longevity Partners – Europe’s fastest-growing sustainability consultancy -, for whom I tripled online conversions and doubled website traffic. Let’s engage your audience through outstanding content & branding, and your targets land!
COMMUNICATION STRATEGIES
You’ve got your brand. Now let’s bring it to the masses. I’ve led global communication strategies, including brand launches and PR campaigns, for brands around the world. Let’s implement targeted communication plans that engage your audience and drive real results for your business.
STRATEGIC MARKETING
After nearly a decade in the industry, I’ve mastered the science of strategic marketing to drive outstanding growth and brand recognition. My approach is multifaceted, combining the full scope of tools, from digital and social marketing, to email marketing and PR – as a function of your needs. Let’s craft innovative campaigns that will elevate your brand and ensure you stand out in an increasingly competitive market!
CONTENT & BRANDING
My expertise in content creation and branding was honed while developing strategies for pioneering firms; this includes Longevity Partners – Europe’s fastest-growing sustainability consultancy -, for whom I tripled online conversions and doubled website traffic. Let’s engage your audience through outstanding content & branding, and your targets land!
COMMUNICATION STRATEGIES
You’ve got your brand. Now let’s bring it to the masses. I’ve led global communication strategies, including brand launches and PR campaigns, for brands around the world. Let’s implement targeted communication plans that engage your audience and drive real results for your business.